Final Ad

This is the YouTube link to my team's final ad, which took a few months to complete. All the hard work and sweat we've put into this project... it's now worth it. All of it.

So, my fellow audience... enjoy the show!

CCR

Here are my answers to the four questions of the CCR.

CCR1, CCR2

CCR3

Note: The audio player above may lag a bit sometimes, so here's a direct link.

CCR4

CCR Draft

This is a link that leads to a Google Document where I jot down my notes for making the CCR:

https://docs.google.com/document/d/19aFzDAwHG898wBgiXbzE3VBNiOHlyh03xZusHeJbk-A/edit?usp=sharing

Editing

I didn't do the editing; a fellow teammate, Jeremy, did it.

Though, I originally wanted to, as it is one of my hobbies and I've had experience doing it before. But finally, after a long discussion, I decided to give it up for him.

Below is the first finished edit Jeremy showed us. If compared to the final ad, some of the lighting in the scenes of this first edit is a bit less dark. One of those scenes being the intro. We later decided to opt for an even darker and creepier feel because we think it suits this whole urban exploration theme better.

Another noticeable change is the writing on the outro. The problem of it was that it didn't in any way inform the audience that this ad promotes Bali.

In between this first edit and the final one, we've even tried putting "The Spot" text onto the intro scene, which we thought might boost the vibe even more. Though, after constantly thinking it over, we decided to completely remove it, keeping the intro simple and clean.

Also, if you pay attention closely, we also removed a scene or two as time progressed.

1st finished edit

2nd finished edit

3rd finished edit

4th finished edit

The 5th one is... you guessed it... the final ad.

Refer to the final ad post to watch.

Filming Schedule

We did the filming schedule on Google Sheets.

No	Scene	Date/Time	Location	People	Props	Equipment	Other
1	Intro and shots of Kenneth (actor) walking and looking around the site	25/8/2024	Taman Festival Bali	Group. Kenneth Lee (actor), Kenzo & Jeremy (Camera technician)	Torch, tripod, lighter, newspaper	Camera, tripod, clapper
2	Return For Reshoots	4/9/24	Taman Festival Bali	Kenneth Lee (Actor), Jeremy (Camera Man)	Torch, tripod, lighter, newspaper	Camera, tripod, clapper	Brought some friends along
3	Editing	9/9/24	Home	Jeremy		Phone,Capcut App
4	Blog Refinement	12/9/2024	Home	Group		Desktop, phone
5	CCR	12/9/2024 - 15/9/2024	Home	Everyone does it, but individually		Desktop, phone
6	Submission	15/9/2024	Home, school	Group		Desktop, phone

Here is the link: https://docs.google.com/spreadsheets/d/12fJDOqiS57k7FAvcdbc00lvCYz7PaB0gz-uiU0H8f7g/edit?usp=sharing

We created this together to fit all our plans into one, while also editing a few things when needed.

Script and Storyboard

The storyboard above is drawn by my fellow teammate, Kenzo.

At the time of shooting, we hadn't finished our storyboard yet. But as time went on, we put in time to finally complete it.

Behind the Scenes

Below are some behind the scene photos we took on the first and second day of us taking shots there.

Development

On August 31, me and my team went to our shooting location, Taman Festival Bali, for our first shooting. The location we chose is an abandoned theme park that perfectly matches the theme we picked for our traveling ad project, which is urban exploring.

Each of us went from our own homes to the site. Due to mild rain, I arrived a bit late than the rest of my team. When we got there, barely anyone was there, again because of the rain. As soon as we purchased entrance tickets, we entered what seemed to be the main building.

Almost all the walls there were covered with graffiti and eerie writings, most likely left by naughty tourists. All of those combined gave an uneasy vibe within the location.

We also did shooting at the stage building, where shows used to take place. The building was dark, with a little bit of sunshine entering.

After taking and retaking shots in said building, we moved on to the other ones.

On September 4th, we went again to Padang Galak to take more shots, this time without Kenzo. We were also accompanied by a number of friends.

And a few days after, we began the editing process using CapCut. On September 8th, the ad video is finally completed, but we continued to add and replace a few scenes and each of the lighting to make the overall ad more effective in its delivery.

Media Workshop

In week 6, I went to an interactive workshop about how to target an audience. The workshop was held in my school, and presented by Multimedia Nusantara University. It discussed about different types of ways to target audiences, and also what kinds of audiences are out there. I learned the meanings of demographics and psychographics, and the importance of social media to reach more audiences worldwide. Finally, I learned how to make a typography, and mine received good reviews. I used the New Amsterdam font for the typography project.

This will help me better understand the media theories I've learned.