Research

Research on STA Travel Ad: Move

Who is the target audience?

This ad is targeted to both genders of adventurous people who are hungry to know more about other cultures. Age range is around 18 to 60.

How is this audience usually targeted?

Via advertisements, mostly from social media.

Did this advert conform or subvert the normal way?

This advert conforms the normal way, as it shows unique locations, as typical travelling ads do. But it slightly subverts, by showing off the locations extremely quickly, leaving the audiences unable to pay too much attention to each of the locations shown, but it keeps the ad quick and fun.

What images/locations were used to appeal to the audience?

Sceneries, culture, local activities. Things that the audience probably won't get in their own country.

What sounds/music were used to appeal to the target audience?

An upbeat instrumental music, a perfect choice for a fun and appealing ad.

What people were shown in the ad? How do they appeal to the audience?

A young man, and some people in the background. All of them are having fun, and fully living in the moment. All this makes the audience feel like they deserve to travel and see the world too.

What is the message of this advert?

Despite everything you might have known and understood, there's always more out there to learn and discover. You're never too young to travel and enjoy life, and STA is the best choice out there to fulfill your travelling desires.

How was this advert distributed? What does this tell you about the audience?

This advert was distributed via youtube. This tells me that the audience are most likely adventurous and outgoing people, looking for ways to enjoy their life.

Research on Vallerret Gloves Ad used for Urban Photography

Who is the target audience?

This ad is targeted to both genders of people who are interested in photography at urban exploring sites. There is no age range for photography hobbyists, so probably around 10-100.

How is this audience usually targeted?

Via advertisements, mostly from social media.

Did this advert conform or subvert the normal way?

Being a glove-focused ad meant for urban photography, it subverts the typical travelling ad, by making the audience focus more on the advertised gloves than the location shown.

What images/locations were used to appeal to the audience?

Typical urban exploring sites and areas that appeals to photographers.

What sounds/music were used to appeal to the target audience?

An instrumental music, with fairly quick beats, a nice addition to the ad.

What people were shown in the ad? How do they appeal to the audience?

A young man wearing the advertised gloves, and some people chilling and walking in the background. All of them are taking their time to look around, breathe some fresh air, and touch some grass.

What is the message of this advert?

Even the worse-looking places can be a feast for passionate photographers. Nothing is impossible if you're passionate enough in what you do. And the gloves advertised has got you covered, from quality to efficiency, it's got your back.

How was this advert distributed? What does this tell you about the audience?

This advert was distributed via youtube. This tells me that the audience are most likely into photography, and are looking for gloves to add to their comfort.

Research on urban exploration through a game of the same theme

Who is the target audience?

This ad is targeted to both genders of people who are passionate to explore urban sites with horror elements through a game. There isn't a strict age range for this game, so would probably suit best to people aged 12-40.

How is this audience usually targeted?

Via advertisements in social media, and gaming platforms.

Did this advert conform or subvert the normal way?

This advert subverts the typical urban exploring ad, as the game advertised contains horror elements. But it also shows interesting parts of the locations, conforming the normal way.

What images/locations were used to appeal to the audience?

Ultra-realistic locations, such as a hospital, abandoned buildings, and warehouses.

What sounds/music were used to appeal to the target audience?

An intense upbeat music, its vibe matches perfectly with the horrifying and mysterious atmosphere the game in the ad is giving.

What people were shown in the ad? How do they appeal to the audience?

No people were shown in the ad. Only a few body parts of the main character can be seen at times during the ad, as it is mostly shown from the character's POV.

What is the message of this advert?

The ultimate urban exploring experience has never been better than the experience you can get in this game. This adventure is specially made for those who has the true heart of an adventurer.

How was this advert distributed? What does this tell you about the audience?

This advert was distributed via youtube. This tells me that the audience are most likely into hyper-realistic urban-themed adventure game.

Camera Angles - Switzerland Tourism: No Drama

What camera angles are used?

What do they show?
Why are they used?
Why are they important?
What does this make the audience feel?
How are the locations/people being represented? (good/bad/mysterious etc)

Long shot:

Shows the villa from the outside.
Used to show the characters' relationship to their physical space.
It is important because it helps establish the setting/location a character is in.
It makes the audience feel as if they're in the character's situation.
The people are being represented in a fairly okay way, as the ad doesn't explicitly tell much about the characters' backstory.

Extreme long shot:

Shows the sceneries of Switzerland on a huge scale.
Used to create a sense of scale and largeness.
It is important because it helps establish the setting and mood.
It can evoke feelings of insignificance or grandeur.
The locations are represented in a very incredible way that captures the sweet spots of each of the locations.

Medium shot:

Shows the characters face movements as they interact with each other.
This shot is used to emphasize both the subject and their surroundings by giving them equal weight on screen.
Because it shows body language and gestures of the characters in order for us to understand them better.
It gives us the feeling of us actually being there, feeling what they're going through.
The people are represented in a pretty fine way, as we still don't know much about the characters in the ad.

Close up:

Shows the characters' visual reaction in a more detailed and focused way.
This shot is used to to convey information to the viewers about the feelings of a character, or other small details.
This is important because it's the filmmaker's way of telling the audience, visually, that a scene is important.
This makes the audience feel even more immersed into the conversation and feelings of the characters.
The close-up shots are represented in an amazing way, capturing details of each character.

Extreme close up:

Focuses on a small object or target.
This shot is used to highlight or heighten a very specific detail, reaction, or emotion.
This is extremely important for showing the most little details that can often be important for the story.
This focuses the attention of viewers to a very specific target, paying attention to the subtle details, making the audience feel more immersed into the story.
The objects in these shots are represented in a great way, adding a nice touch of detail.

POV:

Shows the audience what a character sees from their perspective.
This is used to immerse the audience in the story, create suspense, and build anticipation.
This shot is important to create an immersive and engaging viewing experience.
This makes the audience feel like they are a part of the action.
The laptop, in this case, is perfectly represented by this shot, adding more variety to this ad.