Screen Test: Audience Feedback

The Audience Feedback form is created by Shannon using Google Form. The explanation below is partly my own.

This feedback form is to gain audience feedback about our movie intro and see if their are any area where improvements can be made. Our decision to opt for Google Forms for our feedback survey is mainly for simplicity's sake. Web link to the form can be shared easily, and the feedbacks from the audience are stored in the cloud, with no need of face-to-face interview and jotting down key points of their feedback. Here is the feedback form link:

https://forms.gle/yF85gndJy9ovn6bZA

We chose the specific questions for our survey in order to gain deeper insight on our audience's dominant reading on our characters and how we could further improve this movie intro and get our target audience to be invested enough to watch the whole movie. We carefully picked 3 persons of our chosen target audience.

Here are the results from our Audience Feedback form.

Do you like this horror movie introduction?

What are your thoughts on the characters showcased in this movie intro?

How can we improve?

Which of the 4 titles would fit best for this horror movie?

If all of these feedbacks were implemented in this movie opening, would you watch the rest of the movie?

If "no" was your answer, please explain why.

From the feedback we learned that our target audience want more depth to the story. The dominant reading of the character were also surrounded in mystery as no context had been added, though that might actually work to our favor. Another feedback mentions that the movie intro somehow feels more like a mystery movie than horror, which I have to agree with. It's great constructive criticism that we can take into account and improve.

To add more of the horror feel, we plan on switching to a "scratchier" look for the credit fonts and add more blood splatter animations alongside the text. We might also switch to a darker music found in many horror movies.

This screen test was very useful for us, since we now has a deeper knowledge of our target audience's preference and things we could add to improve our movie intro, so audience can be more interested in watching the whole movie. Despite not having the movie intro fully edited yet at this point, we could take notes from the existing feedbacks and make wiser choices to further improve our movie intro.