Classwork: Persona + Brand

We did this classwork in class together, as a team.

Below is the persona mind map for our music video character, made by Kenzo. I (Kenneth) will be playing this character.

Reflection:

Completing this classwork allowed us to gain more knowledge on Persona which helped us decide how we want to portray our character in the music video, on social media, and in real life. A slight problem we encountered while doing this classwork was that we couldn't decide on a single artist to research, since we all had different artists in mind. But later, we agreed on researching Billie Eilish's persona because we felt that her persona was quite straightforward.

Meanwhile, we've already made a decision for the persona of our own character in our music video project, so the last part didn't take much time to complete.

UPDATE:

This mind map we created was very useful during our shooting, since we were able to use it as a guide and maintain the same direction throughout the whole process. Along the way, we did make some changes, mainly the outfit which are now more casual. We made this change because we felt that it resonated more with the character, as well as the overall feel of the video.